Dotoildot pays respect to the dark underground, to the thousands of pure diamonds
drilling deep into our mother earth's womb to spill the black blood of organic
life populating our planet millions of years ago.

A new age of energy will rise from the ashes. The dawn of a new era.
The heavy metal beat of great times passed. Chinese single children will drink
oil like vampires drink the blood of their creators. Make Each Drop Count!

While every global brand except DOTOILDOT.COM is espousing the
"it's all about you, have some fun, we're all important, it's about
humans being individuals" karmic snake oil, Dotoildot is telling you to look
at history, look at bigger patterns, realize that technology and "good intentions"
are not going to save the day.

We are insignificant, it says. What matters is not that we are alive, but what
we do with our time. Like balloons, we are filled with hopes and dreams.
But over time a single sentence creeps into our lives. Be Hard.

It’s the crusher of possibility. It’s the worlds greatest deflator. The world is full
of hard people. Doing all kind of hard things. Thats hard. Well, we’re with soft.
Soft is the relentless pursuit of a regret free life. Hard may have the brain, but
soft has the balls. The hard might recognize things for how they are.

The soft see things for how they could be. Hard critiques. Soft creates.
It is illegal to kill people for being soft. I am bold, i am different.
He is different, he is a freak. Just say no to being hard. Yes we can - be soft.

The fact is if we didn't have soft thoughts we would have no interesting
thoughts at all. Hard may have the plans but soft has the stories. Hard may
have the authority but soft has one hell of a hangover.

It's not hard to take risks, it's soft. To be soft is to be brave. The Soft is not
afraid to fail. The Soft knows there are worse things than failure, like not even
trying. Hard had one good idea, and that idea was soft. You can’t outhard soft.
So don’t even try. Remember only soft can be truly brilliant.

So, BE SOFT!